Date: 12 August, 2022

In the fiercely competitive world of luxury handbags, brands are constantly trying to stay in the game with season after season of novel and unique designs. Naturally, intellectual property (IP) rights are one of the critical tools that can be used to fight off infringers. In Taiwan, 3D trademarks, design patents, and copyright are three common ways to protect the 3D shape of a handbag. Each IP right follows its own rules and regulations and may be enforced differently.

In his latest article featured in the International Trademark Association (INTA) Bulletin Vol. 77 Issue 30, Wisdom Director George J. H. Huang introduces how maximum protection may be achieved for luxury handbags using 3D trademarks, design patents and copyright, while also analyzing recent court decisions that address copyright infringement and Fair Trade Act violation in the realm of bag designs. The full article can be found here.