Wisdom International Patent & Law Office’s second Japanese book “Taiwan Trademark Practice Guide” is co-authored by George J. H. Huang (Director of Wisdom/ Attorney at Law / Patent Attorney) and Kai Furihata (Japan Patent Attorney / Head of Patent Department). This book is published after the first book, “Taiwan Trademark Practice Guide” is highly praised by in-house counsels and critics.

“Taiwan Trademark Practice Guide” is intended as a guide to Taiwan trademarks for the legal or IP professionals in Japanese businesses, as well as those in charge of international cases at IP or general law firms. In this book, you will find a clear and comprehensive introduction to topics such as developing Taiwan trademark portfolios, the process from application to registration, details on contentious cases, protection of trademark rights, especially on dealing with marks registered in bad faith and counterfeit products, monitoring and preventing counterfeits from spreading on the internet, and the latest interpretations in judicial practice, using many of the latest court cases. Last but not least, we also touch on the contents of the draft amendment to the Trademark Act, which is currently under consideration by the Taiwan Intellectual Property Office and the executive and legislature.

Further, several little "tidbits" about Taiwan trademarks are also included, such as whether jelly and nutritional supplements are similar goods, “defensive trademarks” which are now a thing of the past, and the battle between celebrities and entertainment agencies for band names.

This book provides a systematic explanation of Taiwan's trademark, including the basics and comparison with Japanese regulations, which we believe will be useful to everyone.